Simplilux

EV charging & parking

Revenue, cost, utilization, and capacity intelligence across your chargers and lot.

23/24 ports online
EV revenue MTD
$11.2K
+18% vs last month
Net margin MTD
$4.6K
+24% vs last month
Sessions MTD
1,284
Avg port utilization
42%
peak 94% vs last month

Connection reliability — never strand a driver

Healthy

We monitor every plug-in. If a charger fails to handshake, can't authorize, or drops mid-session, Atlas auto-dispatches a fix before the next driver pulls in.

First-connect success
99.4%
Last 30 days · 4,218 attempts
Avg time to power
11.2s
Plug-in → kW flowing
Sessions interrupted
3
All auto-resumed
Drivers stranded
0
90 days · zero tows
Avg fix time
38 min
Detect → back online
Simplilux uptime SLA· 99% per-charger monthly· auto-credits when we miss· 24/7 driver hotline printed on every plug

Atlas spotted 3 capacity moves

New

Based on 14 days of utilization, turn-aways, and footfall correlation (r = 0.86).

High upsidePayback 11 months

Add 4 more DCFC ports at Hub North

Ports hit 94% utilization Fri–Sat 4–7pm. We turned away 218 sessions in the last 14 days (~$8.2K lost revenue).

Capex
$148K
Grant
$62K (NEVI + LEVR Tier 2)
Upside/mo
$3.8K
Med upsidePayback Immediate

Bump idle fee from $0.10 to $0.30/min after 10 min full

Avg dwell post-100% SoC is 41 min on weekends. Frees ~22% port-hours.

Capex
$0
Grant
—
Upside/mo
$1.1K
Med upsidePayback 18 months

Convert 6 underused parking stalls (Row C) to Level 2

Row C avg occupancy 28%, lowest on lot. Level 2 ROI better than expanding DCFC here.

Capex
$42K
Grant
$18K (ZEVIP)
Upside/mo
$0.9K

Revenue vs cost — last 6 months

Electricity · demand charges · network fees · maintenance

Cost breakdown — May

  • Electricity (energy)$4,080
  • Demand charges$1,380
  • Network / payment fees$720
  • Maintenance + service$440
Net margin: $4,620 (41%)
Shifting 18% of load to off-peak saves ~$540/mo on demand charges.

Utilization heatmap — when are chargers full?

Darker = closer to full capacity · hover a cell for details
0
3
6
9
12
15
18
21
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Friday 4–7pm averaged 94% utilization — that's your bottleneck.

Footfall ↔ EV sessions — do chargers bring customers?

Connected via Placer.ai door counter · POS sync · 14-day window

What this means

Correlationr = 0.86
EV sessions track strongly with same-day footfall.
Visit lift+1.42 visits
In-store visits per EV charging session (POS-matched).
Basket lift+$11.8
Extra spend per EV-charging customer vs avg.
218 sessions turned away in 14 days
At avg $7.05 ticket + $11.80 basket lift, that's ~$4.1K direct + $2.6K retail = $6.7K left on the table.

Charger inventory

IDSiteTypeStatusSessionskWh todayUtil.Uptime
CP-01Hub NorthDCFC 150kWIn Progress1124871%99.4%
CP-02Hub NorthDCFC 150kWIn Progress1226474%99.1%
CP-03Hub NorthDCFC 150kWComplete919862%98.6%
CP-04Hub NorthDCFC 150kWBlocked23818%88.2%
L2-12WestgateLevel 2 11kWIn Progress64148%99.8%
L2-13WestgateLevel 2 11kWComplete53441%99.9%

Parking lot — row-by-row

184 stalls · 24 EV
A — Entrance32 stalls · 4.6 turns/day
Highest demand — consider premium pricing
88%
avg occupancy
B — EV Bank24 stalls · 2.9 turns/day
EV-only — strong utilization
74%
avg occupancy
C — Back28 stalls · 1.4 turns/dayUnderused
Underused — candidate for L2 conversion
28%
avg occupancy
D — Side36 stalls · 2.1 turns/dayUnderused
Underused — consider solar canopy
42%
avg occupancy
E — Staff28 stalls · 1.1 turns/day
Long-dwell staff parking
81%
avg occupancy
F — Overflow36 stalls · 2.4 turns/day
Weekend peaks only
55%
avg occupancy

Lot KPIs

Avg occupancy
61%
Peak occupancy
93%
Turnover/day
3.2
Rev / stall / day
$14.8

Solar canopy candidate: Row D

Row D averages 42% occupancy with full south exposure. A 96 kW canopy could generate ~118 MWh/yr and shade 36 stalls — improving customer dwell + offsetting EV load.

Lot blueprint

Drop your site plan — Atlas auto-maps stalls, drive aisles, and ideal charger placement.